From the brand
About Pacifica Beauty
30+ years redefining clean beauty with vegan, cruelty-free, nature powered products that support everyday acts of wellbeing.
Nature Speaks, We Listen
We listen to nature and choose ingredients that are non-toxic, effective, & kind across skincare, makeup, haircare, body, & fragrance.
For All Earthly Beings
We believe beauty should never come at a cost. Our products celebrate you, respect animals, and protect the planet.
Wellness Beauty For All
Our award-winning products are priced with care because wellness should be accessible to everyone.
Crafted By Experts
Led by founder Brook Harvey-Taylor, we blend botanical intelligence and science-backed ingredients to create expert formulated beauty
Product Dimensions : 1.38 x 1.38 x 5.38 inches; 3.88 ounces
Item model number : 30397
UPC : 687735303974
Manufacturer : Pacifica
ASIN : B07VRTP6SY
Best Sellers Rank: #5,212 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #124 in Facial Serums
Customer Reviews: 4.4 4.4 out of 5 stars (3,729) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
VITAMIN C + AHA POWERHOUSE: Revive dull skin with a potent blend of stabilized Vitamin C and glycolic acid in one supercharged booster serum. Vitamin C (from Kakadu plum) works to brighten and even skin tone, while glycolic acid (a gentle alpha hydroxy acid) exfoliates and renews the surface. This dual-action formula helps fade dark spots and smooth rough texture, revealing a fresh, glowing complexion and more even skin canvas.
BRIGHTENS & FADES DARK SPOTS: Say goodbye to discoloration and hello to radiance. Our Glow Baby serum targets hyperpigmentation, sun spots and acne scars with a concentrated dose of vitamin C – a powerful antioxidant known to improve skin clarity. With regular use, it visibly evens out blotchy, uneven tone and diminishes the appearance of age spots, giving you a more luminous, balanced complexion that truly glows.
SMOOTHES & REFINES TEXTURE: Experience softer, smoother skin. Glycolic acid gently sloughs off dull, dead cells to unclog pores and refine your skin’s texture. It helps minimize the look of large pores, fine lines and bumpy areas, leaving skin more polished and youthfully refined. Bye-bye dullness – this resurfacing serum reveals a brighter layer of skin, improving overall tone and restoring a healthy, youthful radiance.
GENTLE & EFFECTIVE FOR ALL SKIN TYPES: Don’t let the powerful ingredients fool you – Glow Baby Booster Serum is suitable for all skin types, even those new to exfoliants. The formula is balanced with soothing plant extracts (like aloe) to help reduce potential irritation so you can get the brightening benefits without harsh dryness. Start by using 3-4 times a week and build up to daily use. (Always follow with SPF during the day when using this product.)
CLEAN VEGAN SKINCARE: Pacifica’s brightening face serum is 100% vegan and cruelty-free, made with skin-loving ingredients and zero animal testing. Formulated without parabens, phthalates, SLS or mineral oil, it’s a clean skincare essential for boosting your glow. Infused with natural superfruits like Kakadu plum (rich in vitamin C) to supercharge your results. Get real radiance results with a formula that aligns with your values – good for your skin and the planet.
Suzzannemarie –
Fantastic results
I try a lot of vitamin C serums to even out my skin tone and help with dark spots. My usual favorite is another brand in a red bottle, that is twice as expensive. I tried this one after reading the reviews. I have extremely sensitive skin which tends to break out if there are certain ingredients in a product. Right away I noticed the smell and the lightness of the product at first there’s a bit of stickiness but it dissipates quickly unlike my other favorite one which can be sticky the whole day. Within a week I started noticing visible results and in another week I had phenomenal results. Not even a whisper of dark skin or dark spots. Highly effective a little goes a long way it’s easy to apply and the smell dissipates. I’m very happy with this product and I’m very happy that I found it and it is a keeper for me. My skin looks smoother tighter and more radiant. Plenty of moisture on my skin is left even in the Arizona dry air. Absorbs quickly and I don’t hardly know I have it on under my makeup.
Md mynul Islam –
Brightens skin, lightweight feel, citrus scent—vegan serum for a healthy, radiant glow!
⭐️⭐️⭐️⭐️⭐️Brightens, Smooths & Smells Amazing!I’ve been using the Pacifica Glow Baby Booster Serum for a few weeks now, and I absolutely love it! It gives my skin a natural, radiant glow without feeling greasy or heavy. The formula is lightweight, absorbs quickly, and leaves my skin feeling super smooth and refreshed.The citrusy scent is light and uplifting, and I love that it’s made with clean, vegan ingredients. After consistent use, I’ve noticed a real improvement in my skin tone and texture — it looks healthier and more vibrant.If you’re looking for a gentle, effective glow-boosting serum, this is a must-try!
Isamar –
Skin
I love this serum! It gives my skin such a nice glow and feels super light The vitamin C and glycolic acid really help brighten my face over time It absorbs quickly, smells fresh, and works great under makeup. Definitely one of my favorites!
Aubree Schaum –
Great product
I love this! The smell is very sweet and reminds me a bit of a creamsicle, but it’s not too strong and eventually fades away. It moisturizes and feels light on the skin. I have sensitive skin but it doesn’t cause any irritation or breakouts which is a big pro for me. I wish it were a bit cheaper since I know there’s cheaper alternatives out there, but I personally find this one worth paying for.
Shannon Tellez –
My favorite serum
I love this serum and this brand. I’ve been using only Pacifica on my face for a while and landed on them after moving through several clean beauty brands. Now I’ve settled on the whole Glow Baby line and get this and several other products on autoship. I use the cleanser in the shower, and use the serum on a damp face. I find it moisturizes my oily combination skin enough to skip the moisturizer, is not sticky, keeps me clear, and keeps my skin looking young over 40.
lucinda carson –
should check size before you buy.
I didnt use much of it so far. but should have checked the size before my purchase. smells good and has a nice glass bottle..
Keri S. –
Overall
the BEST! it leaves me skin so glowy and smooth. i literally only a dime size and i even have a enough after that to go down my neck a little bit. i was anxious at first cause of how cheap it is but i could never go back. it’s perfect, super light and leaves your face feeling so fresh and renewed!
Tabitha –
Smells good and makes your skin feel so smooth
I can’t get enough of this product!
Colleen Murray –
This product has a nice feel to it also seams to be working well
Rene Hunter –
It’s the second time I’ve ordered this item, and no doubt will get it again in the future. Best to only put this on at night under my regular night cream.
Nan bell –
This vitamin c booster is lovely!
A –
Didn’t do anything on my skin
Penny –
Bought this for our granddaughter and she is over the moon with it. Absolutely great nan she said. If she’s happy then I’m happy. She said it came in a lovely glass bottle.